The R U OK project is aimed at raising awareness, reducing mental health stigma and preventing suicide by working collaboratively with the transport sector  to effectively communicate suicide prevention messages to the Transport and Logistics Sector, a large employer of people within Kent.

We aim to create an open and accepting environment so employees can talk about their mental health without judgement or fear of job security. We believe that suicide can be prevented through open and direct conversations and by raising awareness. We want to create a cultural shift in the way we talk about suicide.

In a male-dominated transport sector, long hours and the isolation of long-distance driving and a poor work-life balance impacts negatively on mental health and relationships with families.

Middle-aged men traditionally were raised in a culture telling them to “man up” and hide their emotions as a stoic form of masculinity. This, coupled with the fact that drivers can be fined up to £1,000 for non-disclosure of a medical condition to the DVLA that may affect your driving, (including depression and the use of some antidepressants) has led to a huge stigma around mental health and a culture of silence.

Quick Facts

  • The charity Mind found that 30% of illnesses within the transport sector are mental health related.
  • The number of men in their 40's and 50's taking their own lives has surged in the UK in the past decade. The Logistics Sector employs a high proportion of drivers within this age group.
  • 83% of those working in the transport sector are men 
  • The Office for National Statistics (ONS) shows that the total number of men aged between 45 and 59 taking their own lives was almost 40 per cent higher in 2012 than it was less than a decade earlier.
  • Men are less likely to seek help for mental health problems, leading to a much higher suicide rate.

The R U OK? project aims to change all that!


Beginning in early 2019, through a Facebook campaign, engagement with drivers' forums, R U OK bumper stickers on trucks across the county and a driver drop-in, we are going to help break down the stigma surrounding mental health, provide an accessible service for those in the transport industry, and encourage good mental health!

We are working in partnership with the Release the Pressure campaign to provide 24/7 telephone support for employees of logistics and transport companies. 

If you'd like to get involved or collaborate with us, contact us today!

For more information or to book an initial assessment

Fill out our Online initial contact form or contact us today on 0845 527 4809 and let us help you be the best that you can be.